selfdirect Tech All about ASO

All about ASO

ASO(App store optimization) is understood because the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such because the App Store for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).App store optimization also encompasses activities focused on increasing the conversion of app store impressions into downloads (e.g. A/B testing of screenshots), collectively mentioned as Conversion Rate Optimization (CRO).The first use of the term “app store optimization” to explain this new discipline appears to possess been during a presentation by Johannes Borchardt on November 4, 2009. It began to require hold as a homogenous term shortly after, with outlets like search engine Watch and TechCrunch using the term by February, 2012.

☆WHAT is that the GOALS OF ASO?
ASO marketers attempt to achieve goals, such as:
●Being found more easily by users on the app stores, thanks to the very fact that 65% of all downloads come from App Store searches.

● Ranking above competitors.

● Ranking higher for specific keywords.

● Ranking higher in Google’s semantic search through relevant backlinking.

● Optimize app store assets (e.g. icon, screenshots, promo video, description, etc.) to extend download conversion rate from store features, top chart impressions, and keyword searches.


☆WHAT is that the METHOD OF ASO?
Many ASO marketers categorize their work into two distinct processes: keyword optimization and conversion rate optimization.

1. Keyword Optimization▪▪▪
One of the most jobs of an ASO marketer is to optimize the keywords in an app’s metadata, in order that the app store keyword ranking algorithms rank that app higher within the program results page for relevant keywords. this is often accomplished by ensuring that relevant and important keywords are found in an app’s metadata, also as adjusting the combination of keywords across an app’s metadata elements so as to extend the ranking strength of target keywords.

2. Conversion Rate Optimization▪▪▪
In order to extend the downloads of an app, an app’s assets (e.g. the icon, preview video, screenshots, etc.) must even be optimized. it’s recommended to live the effect of those optimizations by creating different variations of every asset, showing each variation to users, then comparing the conversion rate of every variant, during a process mentioned as A/B testing. Google Play facilitates this process by providing ASO marketers with an A/B testing platform built into the Google Play Console. For other platforms like the Apple App Store, ASO marketers can run A/B tests via 3rd party A/B testing tools, running a pre-post test (i.e. pushing new assets live to the shop and measuring the impact pre-and-post change), a country-by-country experiment (i.e. testing different asset variations across similar countries, like UK/AU/CA/US/NZ), or testing different variations via ad platforms like Facebook Ads.



1. App growth Network▪▪▪
It is an app marketing agency with an expertise in three major mobile app marketing areas – User Acquisition, Analytics and merchandise Marketing. Launched in 2018, the agency has already got variety of prominent mobile apps in its portfolio, like The Mindfulness app, CatchUp, Sage Accounting and more.

●Key ASO services: Global ASO, App Analytics, App Retention Analysis, App CPI campaigns with ad networks, Search Ads & UAC Optimization, App Store creative optimization, Android Link Building & PR outreach, Cross Device Mobile SEO
●Tagline: a worldwide App Product Marketing Agency
●Offices: Vancouver (Canada), Barcelona (Spain), Berlin (Germany), Seattle (US) and India.

2. Yodel Mobile▪▪▪
It is the leading global app marketing consultancy and Mobile Agency of the Year 2019, specialising in launching and scaling apps. Since their inception in 2007, they’ve launched and aided the expansion of over 200 apps. They work with clients from single territory start-ups to established, multi-territory, international brands like mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark.

●Key ASO services: App store listings, images, videos and reviews optimization
●Tagline: The leading global app marketing consultancy
●Offices: London, UK.


1. Moburst▪▪▪
It’s a full service, global mobile success company that helps companies grow their mobile business. After redefining many apps and A/B testing every possible feature in every vertical, our team knows what works for every product, and the way to deliver the foremost relevant experiences for every user. We love solving clients’ tough mobile challenges and believe that the mixture of creativity , advanced technology, and data drives performance at scale.

●Key ASO services: Keyword Research, Competitor Analysis, Mobile Campaigns, Media Management and Optimization, Mobile Strategy, App Store Optimization, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management
●Tagline: Mobile Done Right
●Offices: ny , San Francisco and Tel-Aviv.

2. The ASO Co
This app store optimization company aims to optimize App Store listings for businesses to enhance their app’s organic search visibility, increase installs number and gain a plus over their competitors. Founded in 2015, by James Bott and Thomas Twigg, ASO Co’s experienced team provides a worldwide app store optimization, app strategy and management service. They use proprietary app store data for optimization and appearance at search behaviors in each territory to enhance your app’s visibility and conversion within each app store. on the average The ASO Co’s clients see a 20-40% increase in organic installs.

●Key ASO services: localization, conversion optimization, app store optimization, mobile strategy, creative, marketing research , competitor analysis, tracking, mobile acquisition, mobile retention, development , ui/ux, and A/B testing
●Tagline: Refining Mobile Optimization
●Offices: London (UK)

If you haven’t already been convinced that you simply got to devote longer to your app store optimization strategy then the subsequent benefits are sure to be enough to vary your mind:

These extra downloads and increased revenue provide your app with a way more stable future. Whilst pumping your entire budget into paid marketing techniques at the very start may offer you a burst of latest users to start with, this is often not a long-term fix. Once the downloads hamper it’s going to be tempting to up your marketing budget further but this is often not always a profitable option and therefore the money will eventually run out. However, with continuous effort and regular tweaks of your app store page you’ll keep those organic downloads coming in consistently over time by improving or maintaining your rank within the app store search.

2. Increased revenue
If you monetize your app in any way, say from ads, subscriptions, in-app purchases etc., then ASO will benefit you in terms of an increased revenue from all the additional downloads you’re receiving.

☆What are the demerits of ASO?

1.Time consuming
As Thomas Kriebernegg mentioned already, it takes tons of your time to finish properly. to actually see results off of ASO, you’ll got to release constant updates for your app to check to optimise for your best keywords. Many developer don’t have time for this and should perform which might cause poorly done ASO and bad optimization.

2. Results often take longer to note
Although it’s one among the most cost effective marketing methods, it can take longer to ascertain results compared to other methods. for instance , launching an immediate install campaign with Apple Search Ads can provide downloads almost instantly while ASO requires more patience.

Keep in mind ASO takes time; there’s nothing sort of a solution. nobody can state an ASO strategy which will 100% guarantee a better rank on App Store searches; however, the above mentioned ASO factors are supported tried and tested methods that experts have followed over the amount. SEO where quite 200 ranking factors determine Google Ranking Algorithm, ASO is additionally hooked into Search Algorithms, but there’s no conclusive evidence on how it works.

Consistent leg work is required to check the effectiveness of the ASO strategy, as being found amongst many apps on the app store may be a challenging task. To reap the rewards of ASO driving consistent efforts within the right channel is that the only get to travel solutions.

A pro tip would be to always keep track of your efforts. Also, learning what your competitors do can assist you improve your ASO results. most significantly, always remember to optimize the app regularly.

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