selfdirect ASO Importance of App Store Optimization

Importance of App Store Optimization

App Store Optimization makes your search,  in the app store,  the most used and effective method of discovering and downloading new apps , it drives more traffic to your app’s page in the app store. With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization and that’s  their biggest loophole , AOS is your secret weapon .

App Store Optimization requires an understanding of your target customer base along with the keywords your customers often use to find a similar app to yours.

App Store Optimization importance in marketing strategy 

Among 2 million apps available on the app stores, and getting your app visible in front of the right users amongst all the competition remains a big task if your app store page isn’t optimised well then it will fail to appear in many relevant searches. So a little time and effort spent each week on improving and updating your app store will enable you to reap the benefits in the long run.

    • Increased revenue -The App Store Optimization will benefit you in terms of an increased revenue from all the extra downloads you are receiving if you will invest money in your app through  Ads on search engines, androids, social networking sites.
    • Stability- The revenue generated after monetizing your app makes its future more stable. Continuous effort and regular tweaks of your app store page you can keep the organic downloads coming in consistently over time.
    • Subtitle-  Subtitle also plays a vital role in determining your app presence on google store, keep in mind the subtitle doesn’t exceed the limit of 30 characters. It will give you the chance of adding more subtitles or keywords to your app.


  • Increase your users traffic through app promotion-  The greater traffic you drive to your app profile,  the higher it will rank in search results. In order to drive more traffic, build an online presence around your app with social media and content.

In short, app store Optimization services completely plays the role of benefitting your in every possible way. App Store Optimization, or ASO, is a method to ensure that your app meets app store ranking criteria and is visible to the top of a search results page.

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